Private Banking is a service for high net worth individuals (HNWI), popular in developed countries. Realizing the potential for deployment in Vietnam, in October 2021, BIDV launched the Private Banking service with core values: Reliable Consulting, Global Opportunity Connection, Specialized Service, and Unlimited Privileges.

Business model following international standard

BIDV is the first state-owned joint stock commercial bank to build a private banking model according to international standards. Private clients are served by a team of highly qualified wealth management officers and investment consultants, well-trained by a leading international consulting partner.

Diverse products, specialized utilities

Besides tailoring the traditional banking services to the needs of customers (BIDV Private Banking card, Privilege deposit, credit policy, special interest and fee incentives for Private customers, BIDV SmartBanking with customized interface), BIDV has continuously expanded and fine-tuned its diversified product and service portfolio, making a difference in the market such as protection solutions (one-time fee insurance products); from basic investment channels such as bonds - Smart Bond, open-end fund certificates - Smart Fund to specialized investments such as investment entrustment - Smart Investment; specialized consulting services and wealth management solutions.