On 17 July 2023, in Hanoi, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) and JCB - an international card organization - held the launching ceremony of BIDV JCB Ultimate Credit Card – the most premium JCB card for individual customers who love to experience Japanese cuisine and culture and enjoy stylish lives.
With the aspiration to bring the quintessential experience to individual customers, BIDV and JCB officially launched BIDV JCB Ultimate Card, which deeply embraces the culture and spirit of the land of the rising sun. Mr. Le Ngoc Lam – CEO of BIDV said at the launching ceremony:
"The elegant design with BIDV’s yellow apricot flower along with the majestic Mount Fuji is a testament to the cooperation between the longest-established financial institution in Vietnam and the leading card organization in Japan."
Experience the quintessence of Japanese culture
Following the emerging trend of “earn and burn”, BIDV JCB Ultimate Credit Card owns the most outstanding dining incentive system in Vietnam, which is up to 20% of the restaurant bills in Vietnam and 15% of restaurant bills in Japan, with the total point values of up to VND9,600,000/year. Cardholders may redeem points for cashback to credit cards, gift cards or hot shopping vouchers on BIDV SmartBanking app.
Offers at every touch point
On the customer journey to discover the world, every service touch point will be enhanced with BIDV JCB Ultimate Card: lounge access at international airports in Vietnam and foreign countries; special privileges at classy golf courses in Vietnam and Japan; free stays at the most luxurious hotels and resorts in Vietnam; and fine dining at the Diamond Dining JCB restaurant system.
The launching of BIDV JCB Ultimate Credit Card once again affirms the close companionship and cooperation in developing card services between BIDV and JCB over the past 8 years. The newly launched card product also becomes the perfect puzzle piece in BIDV’s set of cards following the new brand identity with the message “Inspire your life”.